Event details

DAMA UK Members only webinar - Confessions of a Data Man: Not another book about data!!

  • 9 Sep 2022
  • 12:00 - 13:00
  • Virtual

Confessions of a Data Man: Not another book about data!!

They say everyone has at least one book in them. Well, I’m not sure if that’s true, but this is A book. A book about data. Taken from a refreshingly different angle to most other books on data. In that it wasn’t written by a self-confessed data expert, but rather someone in … (ahem), marketing. But a marketer who understands the value of data, having spent two decades meeting, greeting, and learning from eminent data authorities. This book is a summation of their thoughts. Their approaches. And their expertise. Confessions of a Data Man is for anyone who has an interest in data. And in this webinar, you will discover what you can expect to find within its flimsy pages, including firm ideas on how to advance your own data agenda. Want a copy? It’s yours. All you need to do is tune in to this webinar.

Michale Lonnon, HSO


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