Event details

Why is Data Quality NOT Boring?

  • 25 Jul 2024
  • 12:30 - 13:30
  • Virtual

Having high quality data we can trust has never been so important. Trustworthy data is the bedrock of all data management disciplines. Therefore data quality is never boring as a solid data quality foundation is essential to successfully deliver business, data and AI strategies.

DAMA UK Committee members Nigel Turner and Sarah Higham will be sharing their knowledge and experience to outline why “Data Quality is NOT Boring” and provide suggestions on how to proactively fix data issues, and prevent them from recurring in the future.


  1. Data quality horror stories
  2. Why is data quality NOT boring?
  3. DAMA UK survey evidence on data quality
  4. So how can you fix data quality and ensure you don’t need to fix it again?
  5. Conclusions & key messages
  6. Q&A

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